IMPLEMENTATION OF THE TALLULOLONA CULTURE IN THE LIFE OF THE TORAJA PEOPLE TOWARDS THE DEVELOPMENT OF TOURISM

exchange earner for the country. In a few decades, tourism in Indonesia has been growing sustainably, with the diversification of the
tourism product more attractive. The opening of several new destinations, such as Lake Toba destination, Wakatobi, and Labuan
Bajo. The growth of tourism changing into the main controller for socio-economic advancement. The number of tourism businesses
currently equals or even exceeds oil exports, food products, or cars. Tourism became a major activity for many developing countries.
This growth is in line with an increasing diversification and product competition between tourism destinations. Tourism Law No. 10
of 2009 stated: "Tourism is a variety of tourism activities and supported by various facilities and services provided by the
community, businessmen, government, and local government". Furthermore, it is said that tourists are people who do travel.
Tourism development is primarily aimed at national unity, elimination of poverty, sustainable development, and cultural
preservation. Toraja is one tourism destination since the 1970s also show growth. Visitors from many countries in the world come to
travel. Some visitors come to enjoy the beauty of nature, while some of the visitors come to research Toraja culture while enjoying
the beauty of the Toraja nature. As time went on Toraja culture began to follow the development of the times by leaving a part of the
harmonious way of life of the Toraja people. Life harmony of Tallulolona (Humans, animals, and plants), has faded. Humans live
greedy without taking into account the life of lolo patouan (livelihood of livestock), lolo tananan (survival of plants), which is
sangserekan (brothers). Many modified following the practicality and efficiency of the implementation of the rite. The method used
in this research is quantitative-qualitative research methods. With the following steps: Focus Group Discussion (FGD) with Toraja
culture visits tourist attractions in Tana Toraja and North Toraja. In the results by using of the Focus Group Discussion (FGD) can be
summarized as follows: 1) Philosophy Tallulolona is poorly understood by the younger generation, 2) Less implemented in daily life;
3) Less published (socialized); 4) The function of Tallulolona shifts. So, the recommendation can be made such as 1) To enter the
education department immediately Tallulolona philosophy into the school curriculum, whether primary, secondary and 2) Prepare
regulations educational area Tana Toraja and North Toraja that school curricula contain materials Toraja culture